I think everyone has heard of the horrible horrible things that happened in Japan and are still happening. As many people lend their aid in this time of need, so do some companies. Gaming companies too, in fact:
Wondering what the deal was I read my way forward and noticed that it was a avatar and a title availble for sale. The packs buyers money went straight into the Red Crosses Relief effort in Japan.
How nice to find such an unusual way to help people :)
Good job I say, good job.